We Don’t Like You or Your Kids & We Don’t Want Your Business

“Signs, signs, everywhere there’s signs” – Five Man Electrical Band

I spent the past weekend with friends and family visiting the beautiful village of Lake Placid, NY.   At one point, a friend and I were checking out some of the local stores along the main drag.  One of these was a sporting goods store that featured running shoes and related gear.

Go away

Before entering, the first thing that caught my attention was a sign on the door advising “No Drinks”. Ok, it’s not that unusual and having just purchased coffee, we found a spot to set our drinks down before proceeding inside.  Upon entering, the next thing that caught my eye was a sign indicating, “We do not allow people to take pictures of our merchandise.”  I thought this one was a bit unusual.   I briefly pondered what potential issue there could be in taking pictures of shoes but nothing came to mind.

Before I go on, it’s important to know that his was not a big store; I’d guess 800 – 1,000 square feet. There were two employees inside and my friend and I were the only customers.

Don't do anything

A few steps into the store and another sign caught my attention, “Don’t open the packages of socks”.  I had already categorized this establishment as somewhat customer unfriendly and wasn’t interested in spending a dollar there however, my friend continued to browse so I continued to look around.

Behind the cash was a sign indicating, “No Refunds.”  The final kicker for me was the sign posted beside a display of sunglasses; “If your kids scratch the lenses, you have to buy the sunglasses.”  Wow!

Browsing completed, we walked towards the door that had a small sticker affixed encouraging people to, “Shop Local.”  Maybe we do – but not with you!

Though I would take bets that your signage isn’t anywhere near as bad, I’d encourage you to take a fresh look at it to ensure that it’s sending the right message.  Is it cold and authoritarian or is it warm, welcoming and helpful?  The signage you have posted in your business or work area is a reflection of your attitude towards your customers.

Postscript:  We continued walking a few more blocks and visited another sporting goods store.  This one only had one sign that stood out – a huge one posted on the wall behind the cash registers proclaiming, “Enjoy Life!

Need help with your business? Want to increase performance & your bottom line?  Contact us today:
Email: info@stellaconsolutions.com
Web: www.stellaconsolutions.com
Tel: (613) 263-1010

Why Would I Hire a Consultant

Businesses hire consultants for 4 main reasons:

1) They require subject matter expertise that they don’t have in-house.

2) They require additional bandwidth to facilitate an initiative.

Business executives talking

 

3) The business owners and/or management are seeking independent, strategic validation of a course of action they plan to take. In this case it’s about getting a second informed opinion.

4) The owners and/or management are seeking a 3rd party scapegoat for an unpopular course of action they are planning to take (“The consultants recommended this course of action”) or don’t want to take (“The consultants advised against it.”).

Ultimately, consultants are hired on the basis that they are going to provide tangible value from either a financial, operational or political nature.

Need help with your business? Want to increase performance & your bottom line?  Contact us today:
Email: info@stellaconsolutions.com
Web: www.stellaconsolutions.com
Tel: (613) 263-1010

My Business is at a Crossroads and I Don’t Know What To Do

This is a common statement spoken by many struggling business owners.

Business owners work hard every day. They put their hearts and souls and countless hours into their business and always seem to be busy – sometimes too busy.

Often it feels like there’s just not enough time to get everything done.  Though they’re busy, business owners may feel they aren’t accomplishing anything or moving their business forward. They may feel they are continuously struggling and frequently asking themselves, “What am I doing wrong?”. If they’ve felt like this for a while then burnout may be looming and personal relationships may be suffering. This creates a lot of pressure.  They know they have to do something but they don’t know what – and they feel stuck.

Business headache

The reality is, as business owners, being busy is good but it doesn’t in itself pay the bills or grow your company.  Think about it – is your primary goal to be busy? Is it to grow your business?  Or is it something else?

You need to figure this out.  If your goal is to grow your business then you will develop a course of action to achieve this. If you’re happy with the size of your business but want to be more organized then that will warrant a different course of action.  Your goal determines your course of action.  And remember, it’s impossible to achieve a goal if you haven’t taken the time to set one.

Ultimately, you need to determine your primary goal. The next step is to develop a plan which will provide the framework for how you’re going to achieve it.  Finally, you’ll need a system to monitor your progress.

And the real benefit?  Once you’ve taken the time to set your goal and develop a plan you’ll feel much better.

Need assistance? We’re here for you.  We help business owners solve problems.
For more information contact us:
Stellacon Solutions (613) 263-1010
Email: info@stellaconsolutions.com
Web: www.STELLACONsolutions.com